Blacktusk Outdoors is a family-owned and operated company built to support and grow exceptional brands in the outdoor industry. Our portfolio is united by a shared commitment to quality, innovation, and the spirit of adventure.
We work behind the scenes to help our brands thrive, providing the tools, vision, and support they need to reach new heights. At Blacktusk, we don’t just invest in brands, we build long-term partnerships rooted in a deep respect for the outdoors.
Adventure has many peaks. We help our brands reach theirs.
We Build Lasting Brands
WE NURTURE VISION
WE BUILD STRONG FOUNDATIONS
WE CREATE PATHWAYS
WE CHAMPION IDEAS
4 Crucial steps to brand success
Success in the consumer product and branding world involves conducting thorough market research to grasp consumer needs and trends. Building a strong and appealing brand identity is essential, followed by developing products that meet those needs and differentiate themselves in the market. Finally, implementing effective marketing strategies and establishing efficient distribution channels are key to reaching consumers, driving sales, and fostering lasting brand loyalty.
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phase iMarket Research
& Analysis -
phase iiBrand
Development -
phase iiiProduct Strategy
& Innovation -
phase ivEffective Marketing
& Distribution
Our Brands
Lunkerhunt
Lunkerhunt is a fishing brand known for creating innovative lures, tackle, and gear designed to help anglers maximize their time on the water. Built around a passion for the outdoors and the pursuit of the next catch, the brand focuses on thoughtful product design, performance, and creativity to deliver gear that stands out in the fishing industry.
Lunkerhunt’s products are trusted by anglers of all skill levels who are drawn to the adventure, challenge, and excitement that come with the fishing experience.
Lucky Strike Bait Works
Our love for fishing drives who we are and what we do. For 90 years, people have trusted the Lucky Strike name given to an incredible and innovative lineup of spoons, spinners, plugs, and landing nets. A family owned and Canadian company, we've evolved to become one of North America’s oldest and largest tackle and landing net manufacturers. We're proud to keep a strong connection to our roots. It's something that we reflect in our products and our commitment to each and every one of our customers.
Canadian Wiggler
The classic name you know and love from the famous crankbaits, Cisco Spoons and *much* more. We are honoured to continue the legacy of these lures since their introduction in the 1940’s.
RAC Spoons
Originally created by Roy Aldous Charters, these hand-painted spoons are known around the Great Lakes as “Tournament Winners”.
Walleye County
Walleye County is built for anglers who appreciate the grit of back roads, early mornings, and the timeless pursuit of walleye. Inspired by vintage oil cans, old gas stations, and blue-collar tradition, our baits are made to be reliable, hardworking, and ready for the next cast. It’s fishing the way it’s always meant to be—simple, honest, and built for the water. Below the surface, Above the rest.
Slab State
Slab State is built for anglers who live for the moment when a school of crappie lights up the screen and the bite turns on. Our focus is simple: create baits that consistently catch fish and help anglers put more slabs in the boat. Inspired by the waters, traditions, and community that surround crappie fishing, Slab State is about preparation, persistence, and the satisfaction of a full livewell. Every bait we make is designed with one goal in mind, helping you school the fish.
Wurm
WURM is a fishing brand built around the simple idea that fishing should be fun. Our lures are bold, weird, and full of attitude—designed to look like they swam straight out of a grungy comic book. Bright colors, ridiculous details, and collectible designs make every bait something you’ll want to show off before it even hits the water.
J-Rigged
At J-Rigged Tackle Supply, we believe the right terminal tackle makes all the difference between a slow day and a full livewell. Our gear is designed by anglers, for anglers—built tough, simple, and reliable so you can focus on what matters: finding fish and landing them. From precision-rigged components to dependable everyday essentials, J-Rigged helps you tie on confidence and fish harder.
Blacktusk Food Co.
Blacktusk Food Co. was born where smoke drifts through the trees and the skillet stays hot. We believe real cooking doesn’t need gadgets—just fire, cast iron, and ingredients that speak for themselves. Our rubs, blends, and marinades are built for open flames, backwoods kitchens, and folks who know the fire is part of the recipe. No shortcuts. No fluff. Just bold flavor for the flame.
Get Stoked!
Get Stoked! Fire Products crafts everything you need to make your fire experiences easy and exciting. From vibrant flame colorizers to reliable fire starters and other fire-enhancing products, we’re all about fueling your fun around the fire. Whether you're lighting it up or leveling it up, we've got you covered!
Find our products at the following fine retailers.
You can find our trusted outdoor products at leading retailers who share our commitment to quality, innovation, and the spirit of adventure.
Say Hello
Whether you’re building a brand, exploring a partnership, or just want to learn more about Blacktusk Outdoors, we’re here to talk. Reach out and let’s start the conversation.